Volvo Welcomes Two New Concept Cars

In a May 18th press release, Volvo announced the unveiling of two new concept cars, marking the launch of its global small car strategy. The concept vehicles are called the 40 series, and they rely upon Volvo’s new Compact Modular Architecture (CMA), the first to be built atop the platform. CMA is specifically designed for smaller cars, and has opened up the creative space for engineers and designers to explore some bold new directions. In the video below, you can glimpse the handsome new concepts in the 40 series

The two vehicles are geared toward a more millennial audience and are part of the automaker’s small car strategy, which is an essential aspect of its global operational and financial revitalization. The new small-car range will eventually include a pure-battery electric vehicle as well as Twin Engine plug-in hybrids, in line with the company’s commitment to electrifying its entire portfolio. The concepts that were unveiled are an unexpected yet welcome deviation from the rest of the Volvo lineup in terms of aesthetics, drawing on a powerful stance, bold, stunning lines, and a youthful character.

”Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out amongst the crowd. This is the flavour of small Volvos to come,” said Thomas Ingenlath, Senior Vice President, Design, at Volvo Car Group

Here at Byers Volvo, we’re always excited to see new concept vehicles coming out at Volvo Cars. The Volvo lineup is robust and innovative, but there is always room for a game-changer. The Concept 40 series vehicles are a good measure different from the rest of their family, yet still distinguishably “Volvo” in design. If you’re looking for a great new vehicle but can’t wait for the Concept 40 models to release in production versions, you’re welcome to come see us in our showroom, located on 301 North Hamilton Road, Columbus. Whether you’re in the market for a new Volvo SUV, a Sedan, or a great Volvo Wagon, we know we’ve got your prefect match here on our lot, so give us a call at (888) 754-4125 or stop by today!

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